Marketing Strategy Competitive Positioning 5th Edition
Competitive Strategy Examples
Bookmark Author Subjects;;AudienceSpecializedSummary Suitable for undergraduate and post graduate students studying Marketing Management or Marketing Strategy. Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place. Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised. Bookmark Work ID 8434734.
Competitive Strategy Pdf
Marketing Strategy & Competitive Positioning4th editionBy Graham Hooley, et al.March 2008Financial Times - Prentice HallISBN: 977614 Pages, Illustrated, 7 1/2 x 9 3/4'$127.50 Paper OriginalThoroughly updated with new examples and the latest research findings, thisnew edition also boasts updates case studies in each chapter, taken fromrecent editions of the Financial Times, that illustrate the practicalimplications of the issues raised.